iHeartRadio launches environmental initiative with new podcasts, social media activations & more
The year-long initiative includes a slate of podcasts focused on environmental issues.
iHeartMedia celebrated Earth Day on Wednesday with the launch of an environmental sustainability initiative,The initiative includes a year-long Public Service Announcement campaign to educate iHeartRadio listeners about small steps they can take to positively impact the planet.
“iHeartMedia reaches 9 out of 10 Americans every day. If every one of our listeners took one or two small steps within their day-to-day routines to do things like conserve energy and reduce waste and water, we have a massive opportunity to make lasting impact on the world today and for the future,” said iHeartMedia chairman/CEOin a statement.
The campaign's first phase will focus on how Americans can lessen their impact on the environment while staying at home to slow the spread of coronavirus. In partnership with the National Environmental Education Foundation , iHeartRadio developed a series of PSAs providing useful tips, as well as links to virtual tours of national parks.
"As we stay home to try to slow the spread of the COVID-19 virus, many of us are beginning to recognize the importance of connecting with nature," added NEEF president/CEO."Spending more time indoors has also significantly increased household water, energy and food consumption. With these factors in mind, we are excited to collaborate on the iHeartRadio Earth campaign by providing listeners with helpful tips for saving money and reducing their impact on the environment.
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