What do the Geico gecko, Michelin man and Charlie Tuna have in common? For no good reason, they get to outlive Mr. Peanut, writes columnist Joe Queenan.
The announcement that the Planters brand would kill off its mega-iconic Mr. Peanut during the Super Bowl initially prompted laughter in many quarters, with “Saturday Night Live” showing an image of the mascot after he had been “cream-ated.
” Now, despite calls to pull the ad from the Super Bowl lineup out of respect for Kobe Bryant—because Mr. Peanut is depicted dying in a fiery accident—Planters so far has insisted that Mr. Peanut’s demise and funeral will go on as scheduled.
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