Ida B. Wells: Black journalist and activist honored with Barbie doll

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Ida B. Wells: Black journalist and activist honored with Barbie doll
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Mattel is releasing a new doll commemorating the legacy of Ida B. Wells for its new Inspiring Women Series.

Image of the new Ida B. Wells doll released by Mattel’s for its new Inspiring Women Series. Ida B. Wells, a Black journalist and civil rights activist, will be honored for her lifetime accomplishments with a new Barbie doll for Mattel’s new Inspiring Women Series.

The new doll wears a long, lace dress and holds a miniature replica of the "Memphis Free Speech" newspaper, a publication she co-owned. According to Mattel, the Wells doll costs $29.99 and will be available starting on Jan. 17 at major retailers including Amazon, Walmart, and Target. The company said the doll captures Wells’ activist spirit to inspire girls through doll play.

"We are incredibly proud to welcome pioneering civil rights activist and suffragist Ida B. Wells to the Barbie Inspiring Women line, so kids can learn more about the great strides she made toward equality during her lifetime," according to a statement from Lisa McKnight, senior vice president and global head of Barbie and Dolls for Mattel. "It is so important for kids to be exposed to role models like Ida B.

She was also the co-founder of the National Association of Colored Women’s Clubs in 1896 and the National Association for the Advancement of Colored People in 1909. Image of the new Ida B. Wells doll released by Mattel for its new Inspiring Women Series.

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