New year, new fairy liquid?
Fairy Liquid has undergone the biggest revolution in its 62-year history with the classic bottle turned upside down for the first time.
To mark the occasion, Fairy has unveiled a gallery of images showing how the design has evolved since the first bottle in 1960. It became so iconic that one of the best-loved adverts from the brand shows children waiting patiently for the liquid inside the bottle to be used up, so they could take the empty packaging to create their masterpiece.As there was a shift towards more consumer and eco-friendly packaging, the white bottle was replaced with today’s transparent container in the early 2000s.
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