Gabe Perez was hired after a 2016 Google search for 'teleprompters.' Now he navigates Trump's roller coaster speeches, helping the president communicate his message.
The president was there to make brief remarks about an initial trade deal with China. But each time Donald Trump started into his speech, he got distracted by another thought he wanted to share with the audience.
It may seem like a minor job, but Perez’s ability to sync up with Trump during speeches is key to how the president communicates his message — and how he rose to power. Trump’s brash and captivating style at the pulpit has always been key to his appeal and how he connects with his base. And on the global stage, teleprompter Trump is how the president translates “America First” for the rest of the world.
Since that serendipitous moment, Perez has played a role in some of the most important and high-stress moments of the Trump presidency. At the White House, however, Perez has kept a low profile. He declined an interview request for this report. The White House did not respond to a request for comment.
Sometimes, before a speech begins, the president’s senior policy advisor and speechwriter Stephen Miller will huddle with Gabe Perez to change or add a phrase. | Evan Vucci/AP Photo “It’s much easier to tell when he’s ad-libbing,” said former Obama speechwriter David Litt. “You can tell when he’s not read through the material he’s seeing.”
Multiple former communications staffers pointed to President Bill Clinton’s 1993 address to Congress on health care as the biggest teleprompter mishap, when the wrong speech was loaded into the machine. Clinton spoke extemporaneously for seven minutes as every member of Congress and millions of Americans looked on. Behind the scenes, George Stephanopoulos, then a communications aide, scrambled to load the correct version into the machine.
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