.Alibaba's executive vice chairman joetsai1999 says he likes crypto as his NBA team superstar KDTrey5 becomes the face of the Coinbase brand
Despite a personal preference in favor of crypto on the part of Alibaba's high-ranking executive Tsai, the e-commerce giant this year has been . This is largely due to the fact that Alibaba is based in China and has to go with the flow of the Chinese mining ban, as well as another ban against the crypto industry and exchanges in particular, that was imposed by the local government this year.banned sales of crypto mining rigs.
The company also promised to stop selling any tutorials and manuals related to the cryptocurrency industry. Alibaba was forced to impose these severe restrictions on crypto in order to be able to continue operating in China.Joe Tsai's Brooklyn Nets star is the face of the Coinbase brand Back in 2017, the superstar player of the Brooklyn Nets NBA team, Kevin Durant, invested in the largest U.S.-based crypto exchange, Coinbase. By 2021, his stake has grown over 50 times compared to four years ago.
Besides, Durant's company, Thirty-Five Ventures, has signed a contract with Coinbase for several years to promote the only publicly-traded U.S.-based cryptocurrency exchange. As part of the contract, the company will provide adverts and sponsored content for Durant's promotion of the crypto trading platform.
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