You’re missing it! You’re missing all of it!
This ad makes me want to throw a sledgehammer into the television every time I see it. Given the choice between watching this ad and watching the ad about how I need to be giving money NOW to make certain that dogs do not perish in the snow, I would have to think long and hard. It’s one of those ads that makes you think,. This could be slight hyperbole but only slight!
The ad features a little girl who wants to write a letter to her idol, Olympic hurdler Sydney McLaughlin-Levrone. So far, so good! The little girl’s dad wants to help her.“I’m pretty good with words,” the girl’s dad says, “but this has to be just right.” So ... they will write it together? So ... he will let his daughter write it herself? No! So ...
If the little girl in the commercial knows that she wants to say sorry-not-sorry for breaking Sydney McLaughlin-Levrone’s records someday, she already has more to say than Gemini ever will. What about Sydney inspires you? Why do you want to write to her? How do you want to be? Gemini doesn’t know any of these things.
This is an ad for people who think, “Who would POSSIBLY want a horrible letter from a CHILD? Why, there might be MISSPELLINGS in it! The attached drawing might have a head that was TOO LARGE and hands with six fingers!” Compare this to the marvel of a letter written by AI, which might include a drawing with six fingers but for different reasons.
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