Streaming services keep getting more expensive. But imagine if you could pay more to get rid of all the political ads this time of year.
A fun little thread in the YouTube TV subreddit recently summed up something we all have undoubtedly thought about in recent weeks. “New product idea — a paid tier with no political ads.”Recommended Videos “Dear YouTubeTV Product Management,” the post begins. “Please please, pretty please create a subscription tier with no political ads. We are months away from the election and I have already seen way too many awful political ads.
Amen, sister. Or, erm, DarkLordofData. While each and every one of YouTube TV’s more-than 8 million subscribers is subjected to political ads right now, I happen to live in a very specific Circle of Hell in which I’m subjected not only to Alabama political ads, but Northwest Florida’s, too. And so in an election year like this — and especially in a year like this — I might pay as much as double to never see a political advertisement, even if it’s someone I’d actually vote for.
This, of course, will never happen. As the top comment notes, “ads are between whatever channel and purchaser of ad space. YouTube TV has nothing to do with that.” And that’s very true. Take whatever ABC broadcast channel you have. If a candidate buys ad time in a national program, everyone will see it. If a candidate buys ad time during a local news broadcast, only that local region will see it. YouTube TV is just streaming the feed, not controlling the content.
But that’s not the full story. YouTube TV is part of a little ad company called Google. And, yes, you can buy ads directly into YouTube and YouTube TV. If you see an advertisement on YouTube TV with a YouTube-like skip or more info button, that’s what you’re seeing — an ad purchased through the Google Ad Manager. In the early days of live streaming , if you ever saw a 30-second block of “Hang on, we’ll be right back,” that meant that it was ad space that hadn’t been sold.
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