Hyundai to bring Boston presence to Super Bowl broadcast with David Ortiz, other stars

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In this star-studded, Boston-themed ad Hyundai premieres its self-parking car. 🚗 Join in on the conversation and become ad AdMeter panelist to vote for your favorite SuperBowl commercial.

"It was important to us to make sure everything was authentic," INNOCEAN USA executive creative director Barney Goldberg said in a statement. "Shooting in Boston instead of a backlot and casting Boston icons really paid off for us in this spot. We even threw in a few local ‘Easter eggs’ for anyone paying close attention."

Hyundai's ad will run during Fox's telecast of Super Bowl LIV, which will kick off Feb. 2 in Miami. Seth Winter, Fox's executive vice president of sports sales,that the company had already sold out its commercial inventory for the game, with 30-second ads going for between"north of $5 million" and $5.6 million.

This year's crop of Super Bowl ads promises to feature plenty of comedic spots, like Hyundai's, as well as many of the usual suspects like Anheuser-Busch, which will air four 60-second ads during the game. The broadcast will have a political influence, as President Trump's reelection campaign and

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