At an OTT event hosted by The Trade Desk on Tuesday, Hulu discussed video consumption on its service.
Sixty-five percent of Hulu Live viewers go on to watch Hulu's library or on-demand content, said Hulu exec who spoke at an event in New York on Tuesday.
That benefits Hulu because it keeps all of revenue from the advertising sold on on-demand content, but only 15% of the ad revenue from the live service.Doug Fleming, Hulu's head of advanced TV who spoke at The Trade Desk event, didn't say how much margin improvement the company has seen by giving Hulu Live subscribers access to Hulu's entire library.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ho hum — a 65% market plunge would be ‘run of the mill,’ fund manager saysWhile stocks staged a remarkable comeback from Monday’s deep decline, they still closed firmly in the red. A day later, and the sellers are back at it. Long-suffering market bears, like John Hussman, have to be savoring this kind of action. After all, when things turn south, Hussman’s fortunes turn north.
Read more »
65-1 shot Country House wins the Kentucky Derby after Maximum Security is disqualifiedCountry House won the 145th Kentucky Derby on Saturday after Maximum Security, who crossed the finish line first, was disqualified for a contact foul while pulling ahead in the final stretch.
Read more »
Winning Kentucky Derby jockey says lane-interference violation was right callWinning Kentucky Derby jockey says lane-interference violation was right call.
Read more »
r/IAmA - My name is Benjamin Zhang, and I’m a transportation correspondent for Business Insider who covers Airbus, Boeing, and international airlines. I have also driven and reviewed hundreds of cars. AMA!Transportation expert BenjaminPZhang is hosting an AMA on all things auto and aero right now — the Boeing scandal, luxury jets, and more. Submit your questions here:
Read more »
Hulu gained twice as many US subscribers as Netflix at the start of 2019Hulu added 3.8 million US subscribers versus Netflix's 1.74 million.
Read more »
Hulu reaches 28 million subscribers and announces new Marvel shows and ad formatsHulu announced it plans to roll out a “binge advertising” experience to its 26.8 million monthly paid subscribers.
Read more »
Hulu gained twice as many subscribers as Netflix in the US at the start of 2019Hulu added 3.8 million subscribers versus Netflix's 1.74 million.
Read more »
Hulu achieves rapid growth, hits 26.8 million paid subscribersHulu on Wednesday said it has reached 26.8 million paid subscribers, a milestone...
Read more »
Hulu to launch two new Marvel shows and Nicole Kidman thrillerHulu said it will debut two new Marvel shows in 2020, based on Ghost Rider and Helstrom. The platform will also introduce food-centric programs and a series based on the thriller 'Nine Perfect Strangers.'
Read more »