Hulu reaches 28 million subscribers and announces new Marvel shows and ad formats are coming

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Hulu reaches 28 million subscribers and announces new Marvel shows and ad formats are coming
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Hulu will soon offer 'binge ads' and ads that appear when a viewer pauses a show.

The streaming company plans to roll out a "binge advertising" experience, which comes as advertisers are increasingly seeking to reach customers in a way that doesn't annoy them or disrupt their experience.

Hulu's new "binge advertising" experience comes as advertisers are increasingly seeking to reach customers in a way that doesn't annoy them or disrupt their experience. This new format will "make it possible for marketers to target binge viewers with a creative that is situationally relevant to their viewing behavior," the company said in a statement.

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