For the first time ever, fathers are being featured on select boxes of Huggies diapers.
Its new Special Delivery diapers feature fathers front and center with babies – a first for the company that once got criticism for ads that portrayed fathers as disconnected from the caretaking role.
Another first for Huggies, these diapers are packaged in black boxes to convey the feeling of a premium product, Rhode said. The diapers started rolling out to stores this month. Story continuesLasting impactFatherhood advocate Derrick David Bryant, who is a National Fatherhood Initiative board member, says it’s a great step in reaching out to fathers and becoming more father-friendly.
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