Hudson’s Bay said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits
Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.
The rewards program will be structured around three tiers shoppers can work their way through, earning more points and faster with each level. Point redemptions start at 1,000 points, which grants $5 off and can be applied to taxes and shipping costs as well as to an item itself. Cineplex Inc., Scotiabank and Empire Company Ltd. revamped the Scene program last year and BMO Financial Group bought Air Miles in Canada this past June.
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