New Deal-era industrialist Henry Kaiser pursued innovative ways to humanize workplaces.
.videocontent{position:relative;padding-bottom:56.25%}.tvplayer > div {position:absolute;top:0;left:0;width:100%;height:100%} Opinion 2020 Howard Schultz and his potential presidential campaign are fizzling as fast as the ill-fated Maple Macchiato.
Second, Schultz presents himself as a kinder, gentler capitalist who treats his baristas as partners, not proletarians, provides health care and promotes social concerns such as conversations about race. A gifted marketer, Schultz must be getting the message that, as his fellow billionaire Michael Bloomberg recently acknowledged, there’s no mass constituency for his “socially liberal but fiscally conservative” brew. And it’s too late to rebrand his candidacy.
Known as FDR’s favorite businessman, Kaiser built his companies by meeting national needs. He founded a construction company in Spokane that worked on state road and bridge projects throughout the region. Completing the work quickly and inexpensively, Kaiser won contracts for major federal projects, including the Bonneville and Grand Coulee dams in Washington state and Oregon.
During World War II, FDR turned to Kaiser to equip the nation for the fight against fascism. Beginning in 1940, Kaiser started up seven shipyards in California, Washington and Oregon, employing about 200,000 workers, including African-Americans and women, and building a third of the nation’s new ships for the Navy and Merchant Marine. Wanting a healthy, committed workforce, Kaiser developed prepaid medical care and onsite child care with nurses and teachers .
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