The Wordle creator Josh Wardle talks about why he created the game, the internet's ethos, and why he sold to the New York Times
known as Wordle, its inventor was still looking for the right word—this time, for his emotions.
In the front seat of a running car the the day before Wardle had betrayed no hint of any impending windfall. In fact, much of the conversation was about how his invention—a simple game that gives a player six chances to guess a five-letter word—demonstrated that the internet could be about something other than money.Other people liked it too. One way to measure the popularity ofis the number of people playing it each day. On Nov 1, there were 90. By the end of December, there were 300,000.
Wordle provides one answer. It was fashioned for an audience of one: his partner, Palak Shah, because she likes word games. It went out into the larger world almost as a whim, without any of the things that could generate money—like ads, or “push” notifications to encourage you to hurry back or linger. You can play only once a day, and that play benefits only you, or whoever you want to talk about it with.
The game didn’t even have an app. When people searched for Wordle where apps are sold, they found one created by someone else, Steve Cravotta, who had used the name for a different game. When Cravaotta noticed the spike in purchases, rather than pocketing the money, he offered it to Wardle, who didn’t feel right about taking it either. Together, they decided it should go to“I built a prototype of Wordle in, like, 2013,” Wardle says. “There were a couple of things wrong with it.
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