The tradition of spending Valentine’s Day at White Castle is a legitimate tradition for some, one that has endured for over 25 years
. There’s usually a special menu that gives “cravers” extra options, like “Love At First Bite” and “Turn Up the Heat,” both slider meals designed for two people. It’s ornate! It’s ludicrous! It’s incongruous!
Not only do customers love White Castle, the cult of White Castle loves them back. Inside the Castle walls, employees can’t say enough good things about the brand. “The good ideas happen in the restaurants,” Richardson says, and he’s serious. Ideas at White Castle don’t normally come from corporate, they come from the people working day in and day out at White Castles across the country.
Kim Bartley, the vice president of marketing at White Castle, was working in the marketing department when that first request came in. She and the team helped make a poster for that very first year of reservation taking, but that was about as far as it went. “February in the midwest is cold and miserable,” she says. “For most of our locations, it’s a very slow month. We love our company, but it wasn’t exactly the hangout for Valentine’s Day.
Twenty-six years later, the only thing White Castle has standardized about Valentine’s Day is the reservation process, which now takes place through the regional offices. “We let each Castle have the ability to make their own decisions,” Richardson says. “Part of the fun is seeing the incredible ways the GMs get creative.” There’s no “requirement” that locations participate, but Richardson says that all regions are participating in 2017.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Former White House chief of staff John Kelly levels harshest criticism yet at TrumpFormer White House Chief of Staff John Kelly spoke out against President Donald Trump on issues such as Ukraine, Lt. Colonel Alexander Vindman, immigration and the press.
Read more »
White Sauce Can't Clump: How to Make Smooth, Silky BéchamelBéchamel is one of the mother sauces in classic French cooking, and one of the most important sauces to learn for all sorts of dishes, French and otherwise. It's a key ingredient in soufflé, a classic Bolognese lasagna, and even old-school mac and cheese. And it's incredibly easy to make. Here's how.
Read more »
Why Did It Take a White Chef to Pique My Interest in My Own Mexican Culture?'My path to becoming a Chicano taco expert was paved with internalized racism. But now the food I grew up rejecting is my greatest passion—and my career.'
Read more »
China is cooperating on coronavirus, WHO expert says, disputing White House official's claimsAs the number of coronavirus cases continues to increase, a World Health Organization official says it&39;s not the time to &39;politicize&39; the issue
Read more »
White House Proposal for SEC to Absorb Audit Watchdog Raises ConcernsA White House proposal for the U.S. Securities and Exchange Commission to absorb an independent audit watchdog faces long odds, but it could reduce resources dedicated to regulating public-company audits if signed into law, former regulators say.
Read more »