For “Even Better Than The Real Thing,” U2 commissioned a high-concept visual collage grappling with fame and Las Vegas history.
Bono, The Edge, Adam Clayton and Bram van den Berg of U2 perform during opening night of U2:UV Achtung Baby Live at Sphere on Sept. 29, 2023 in Las Vegas, against a visual backdrop presenting Marco Brambilla's"King Size" piece., the 25-date U2 residency that opened Sphere in Las Vegas on Sept. 29 and will run through December.
Then the concept of Elvis came up. The idea of the birth of Las Vegas and the death of Elvis became interconnected in my mind. I’d started watching a lot of Elvis films and doing a lot of research on his rise and fall. It seemed very prescient – it seemed like a really interesting commentary on what’s going on today. I put together the concept in a very short amount of time, it only took about a week. Then I started making the work.
And there’s also samples from many of Elvis’s characters he played in films, as well as samples from documentaries that we found that we were able to create gifs from. And so that became the population of it. But the architecture of it is really the birth of Las Vegas.It was actually in conjunction with Bono, because we were talking about how to express this idea of a myth – you know, like what happens to celebrities. Elvis was the first mega-celebrity, in a way.
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