Merit, the clean beauty brand that recently celebrated its two-year milestone and is self-described as 'minimalist beauty,' is experiencing more than a moment. I spoke with Aila Morin, founding senior vice president, about the magic of Merit.
As founding senior vice president at Merit, Aila Morin leads the end-to-end experience of the brand — this includes product development, creative and campaigns, marketing, and digital customer experience.. I knew there was something compelling there.”
With buyers’ financial uncertainty at an all-time high, Merit’s continued growth and meteoric rise, rooted in easy-to-use products and approachable, ‘impossible to mess up’ formulas, has allowed the brand to stand out in a crowded market — on its own merit. Merit is in almost 400 Sephora locations, in the “clean” section. With quite wide distribution at this point, the business remains 50% direct consumer, 50% retail.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Serra’s James Outman went from SF Giants fan to Dodgers sensationDodgers rookie James Outman, a Bay Area native, shines in outfield alongside Mookie Betts, Jason Heyward.
Read more »
Dalai Lama Apologizes for Asking Young Boy to ‘Suck My Tongue’The Dalai Lama issued a public apology Monday after video of him kissing a young boy on the lips and asking the child to “suck my tongue” prompted outrage online.
Read more »
Walmart removes offensive T-shirt from stores: 'Not intentional'The t-shirt gained viral attention after shoppers noticed the rude word hidden in the design.
Read more »
A punch in the face for Xi caricature: Taiwan air force badge goes viralTaiwanese are rushing to buy patches being worn by their air force pilots that depict a Formosan black bear punching Winnie the Pooh - representing China's President Xi Jinping - as a defiant symbol of the island's resistance to Chinese war games.
Read more »
This TikToker Makes Recipes She Found on GravestonesMany of us have beloved recipes—but only a few have created a dish so good they’ll take it to the grave
Read more »
Chloë Bailey is still patiently responding to the backlash to her very brief Swarm sex sceneSwarm star Chloë Bailey isn't letting negativity towards her viral sex scene affect her
Read more »