The Veronica Beard Gives Back program is built into the DNA of the brand
The combination of digital and brick-and-mortar is key to VBGB, especially having an in-person element to bring the experience to life. “So much about our brand is about personal connection,” says Swanson Beard. “That in-person community building is how we started—it was all about the trunk shows and us on the road, building this in a very grassroots way. As big as our company has become, it still has a very small company feel. For us, that is really magical and something we protect.
Even during the peak of COVID-19, VBGB has never taken a hiatus. “In COVID it became it became the most clear to us the organizations that we could really help,” Swanson Beard says. “We knew we were going to be able to make a big difference in that quarter. While the business actually struggled, as all businesses did during that period, the donation that we gave back made a huge impact.”... [+]Veronica Beard’s newest beneficiary for this quarter is the American Heart Association .
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Veronica Beard Is Changing The Role Of Fashion In PhilanthropyWith their Veronica Beard Gives Back program, the brand has social responsibility build into their DNA.
Read more »
How Veronica Beard Is Changing The Role Of Fashion In PhilanthropyWith their Veronica Beard Gives Back program, the brand has social responsibility build into their DNA.
Read more »
Two Women Lawmakers Attempt to Hold Fashion Brands Accountable for Contributions to Climate ChangeNew York just made history by introducing legislation that would place sustainability restrictions on fashion.
Read more »
Vogue Makeup Ideas To Welcome The New Year WarmlyVogue makeup ideas are the best option to refresh your fashion feels. Makeup looks worn for welcoming the New year have changed.
Read more »
The Crossword: Friday, January 7, 2022Old-fashioned school dance sans shoes: seven letters.
Read more »
Heidi Klum Is Flashing Her Thong Like It's 2002 in This Wild New Dance VideoSupermodel heidiklum gets cheeky in a recent Instagram post and quite frankly, we're not complaining.
Read more »