Use research, SEO, and conversion copywriting to effectively position your SaaS against competitors. - marketing copywriting
This explosion of competition in SaaS has birthed a new kind of content: comparison pages. Also known as ‘alternative to’ pages, marketers use them to win over the 78% of SaaS shoppers who rely on search to research products.
However, many SaaS businesses don’t bother with them. Others treat them as an SEO box-ticking exercise, whipping up crude comparisons from a sucky template. Well, I’m here to tell ya that comparison pages aren’t just worth taking seriously—they’re a powerful secret weapon in the battle for your niche.
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