In this day and age, wearing Patagonia to a black-tie event isn’t so out-there
Photo: Patrick McMullan via Getty Image On Wednesday night at the CFDA Awards — sometimes referred to as the “Oscars of fashion” — Patagonia was honored for its commitment to environmental sustainability. There to accept the award on the brand’s behalf was Rebecca Goodstein, an environmental coordinator for its East Coast division.
“This is a really fun departure for me,” Goodstein told the Cut a few days before the event from her Airbnb in Brooklyn. She knew she wanted to wear something she already owned — “I really believe in reusing and repeating outfits,” she said — so she pulled out a Reformation dress from her closet, , and borrowed a Brother Vellies bag from a friend.
“It speaks to how I try to dress in general,” Goodstein said of the look. “I always want to buy high-quality, durable, well-designed pieces — and wear them forever.” She also loves a good story — something that repeating outfits affords. Her husband, for example, who was her plus-one on Wednesday night, wore his suit from their recent wedding — a perfect icebreaker.
. Remember when Ralph Lauren wore jeans and Salomon sneakers to the CFDA Awards in 2018? In many ways, it reflects our current, more-casual and practical moment and fashion — and also where it’s headed in the future. The same goes for recycling outfits, as opposed to buying new. Patagonia has its own clothing-reuse program, and luxury brands like Valentino are also starting to follow suit.
“I just want to normalize reusing,” Goodstein said. “But not just make it the norm — I also want to make it feel sexy and glamorous.”
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