Straight-up berating people with facts about COVID-19 won’t work. Selfish altruism might.
The key to having any difficult conversation is to listen and try to connect by finding things youWhile scientists are just beginning their studies on coronavirus attitudes, there’s some early evidence that perceived risk is correlated with action.
Whether that appeal to the community is effective depends on people’s worldview. The extent to which people are willing to make sacrifices in their own daily routines is inevitably tied up with people’s beliefs about helping others, according to Chapman. “If your worldview is that you’re always asked to make sacrifices and you never get anything out of it, maybe you don’t want to comply with this request,” she says.
People believe their decisions reflect on them personally, and people may have specific values they see as self-defining. One quote that stuck out to me was from a man named Sal Gentile, a 70-year-old living in Florida retirement community the Villages. “We worked many decades to now have the privilege of being older. … My love for quality of life is more important to me than being rattled by a TV station,” he told aas part of a story about seniors who refuse to practice social distancing.
In these cases, establishing social norms through a sense of belonging can be a strong motivator. “You’re looking around to see what people are doing,” says Chapman. “If you take your cues from other people, you might be more inclined to take strong action yourself because you see other people doing it.” You’re also inferring risk from other people’s actions; you assume that others are acting in a way that’s rational based on the risks.
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