How '2 broke boys' from DC got their ice cream into 100 Whole Food stores and built a 6-figure company
Whole Foods began carrying their products in 2015, and now they're in about 100 stores.When Ed Cornell and Pat Griffith started their ice-cream business, Milk Cult, in 2013, they hoped it would fail.
Their dairy and vegan ice-cream sandwiches are rich, a bit saltier than most, and have a chewy-not-crumbly cookie. They use uncommon ice-cream flavors like avocado and unconventional ingredients like potato chips. Getting your product in Whole Foods is a major step for a small brand, but it also presents a challenge to keep up with demand if it sells. Cornell explained how they got their ice cream in the national grocery chain and what they did to keep it on shelves.Milk Cult's avocado sandwich has vegan ice cream between two layers of brownie cookies.
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