For early-stage startups, especially in the current climate, revenue from pre-orders could be key to kickstarting their new business.
, which they’ve been self-funding and overseeing the development of the idea and prototypes since 2019. They are now working on a Kickstarter crowdfunding campaign for September to secure pre-orders, get feedback and create a community.
She says. “I was amazed by how much support we received; one supporter in Australia pre-ordered £180 worth of handwash. We’ve considered doing another pre-sale for future product launches, but it is always a question of balancing the time investment for the pre-sale campaign, with the economies of scale and cash flow advantages.”
But as she also points out, post-Covid has seen a shift in consumer spending habits. The online space in particular is more saturated, and people are buying much more last minute than before. “For startup founders, this is where our coaches work on their mindset too, because this is a tough time to be selling anything, and they need to hold their nerve as they put that offer out there into the world,” she adds.
Schwartz’s advice is to build a strong community of supporters early on, and ideally to have 50% of them ready to pre-order as soon as you go live.
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