In this article, we explore the impact of AI and deep learning predictions on digital marketing, providing some specific hints on how to make campaigns shine.
“We’re at the beginning of a golden age of AI and are solving problems that were once in the realm of science fiction.” Jeff Bezos Today, 83% of organizations worldwide cite AI as a top priority, with the AI market projected to surge twentyfold by 2030. Amidst intensifying competition, it makes sense that businesses do not dare disregard AI technologies anymore.
This way, they can fine-tune their advertising campaigns and improve performance marketing metrics. In the context of rising costs on auction platforms like Google and Meta, companies are facing increased click costs and competition. Therefore, it's important to understand how quickly user acquisition investments can be recouped. Analytics solutions like Lemon AI can help companies determine the payback period and make informed decisions on scaling or adjusting their ad budgets.
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