How to not kill your startup, according to founders and investors who learned the hard way

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How to not kill your startup, according to founders and investors who learned the hard way
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Don't underestimate the importance of people problems

,"in a way such that your skill sets and knowledge bases have already distanced you from any competition."Daniel Ahmadizadeh, founder of Riley, which shut down in 2019.As a startup founder, you don't want to get overly attached to any particular business hypothesis.

Scordato, the founder of Tacklebox, said the most successful founders look at the data, see what resonated,"and then focus very, very intently on that." You can think of it as a more extreme version of the Riley, which raised $3.1 million in a seed round, also failed as a venture-capital investment, Ahmadizadeh said. It"ended up not being able to scale at the rate that is required to be venture-backed.", he said he hoped to return 20% of their initial investments.Approaching your startup like a"business-school case," in Lavingia's words, can save you a lot of stress in the long run.

Take it from Greene, who said that his experience at Sqord taught him the importance of being honest with yourself about the company's future. That's partly because confronting reality can raise some uncomfortable questions. McGinnis offered an example:"If your goal was to create a $100 million business and now you find out that your business could only probably be a $5 million business, is it still worth it to you? And what should you do about that?", a term social scientists use to describe the tendency to stick with something just because you've already invested considerable resources in it.

A second fundraising round fell apart, Mace wrote in the blog post, and Margin didn't have enough capital to survive.Byrne, the University College Dublin lecturer, helped explain why founders have a hard time being objective about their business:"You've invested so much to get this baby established, up off the ground, and grown." When you see market data that doesn't line up with your vision for the company, it can be hard to reconcile the two.

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