A 19-year-old sneakerhead who says he made $350,000 in sales last year shares the budget spreadsheet he uses to maximize his profits at big events like Sneaker Con
Billing itself as "the greatest sneaker show on earth," Sneaker Con draws thousands of sneakerheads to its gatherings, which occur multiple times a year in different locations around the world. For buyers, Sneaker Con and similar shows are a great place to barter for desirable shoes. For sellers, they're ideal for making business relationships and a sizable profit in just a few days.
But when Jiang started attending sneaker events in high school, he said he usually left with little profit. After attending more events, Jiang learned that he needed to plan one to two months in advance to make the most out of his time there. Eventually, these types of events became major boons to his business.
"What I do is I'll write down how many shoes I'm bringing and how many shoes I'm expecting to buy at the event," Jiang said."And I'll kind of factor in how much shipping costs will be and how much it will cost me to bring the shoes to the event."Jiang has columns for categorizing each shoe. The columns indicates a shoe's size and whether it is new and in a box. Perhaps most importantly, Jiang sets the lowest price that he would sell each shoe for.
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