Read the pitch deck that Impossible Kicks, a sneaker-resale brand, used to close a $3 million Series A round
Courtesy of John MocadloThe next part of Impossible Kicks' deck talks about its finances.Next, Mocadlo gives an in-depth look at the company's finances and successes.Prove past success through financesPart of the financial overview is the store-rollout chart, which shows revenue per store per month.
Mocadlo wanted to highlight that Impossible Kicks' merchandising mix, or the list of brands it sells, includes mainstream sneaker brands like Adidas and luxury designers like Off-White and Dior. He also mentions the scalability of the business model. Impossible Kicks has not only opened new locations but has launched an e-commerce site and app. Mocadlo said the multiple touchpoints for customers prove to investors that this business plan is capable of scaling up and sustaining shifts in the market, economy, or consumer spending habits.Mocadlo said comparative valuations are the most important part of a deck.
Mocadlo said founders should explain their general customer demographics and identify any high-profile clients.
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