The New York Giants are making their 2022 season debut against the Tennessee Titans, led by Derrick Henry, on Sept. 11, 2022 at Nissan Stadium in Nashville, Tennessee.
In the case of the Denver Broncos, they have been looking at ways to top last year. Their video of Peyton Manning as an intern won a Webby Award in the Sports Social Video category.
“It’s definitely a challenge to kind of come up with creative ideas year after year, especially after we had such a successful one last year,” said Caroline Deisley, the Broncos’ senior manager of social media strategy. “It’s almost stressful, because as we’re trying to come up with our own idea, you’re wondering what the other 31 teams are going to do and hope that your video tops that.
“Sometimes it’s a really high-budget, heavily produced video that looks really cool. Or it’s more kind of like what we did last year with Peyton where we spent $2.99 and filmed it in 30 minutes. It was just his comedic timing, and kind of I can’t believe you got Peyton Manning to do this, that led to the success there.”
Marc Ganis, the president of sports consulting firm Sportscorp Ltd., said the team productions evolved from them seeing the activity on social media once the schedules were released. “It grew organically after teams saw how many retweets the schedule would get along with conversations about which games fans were planning on attending or other fan bases talking at each other once the dates were known,” he said. “Now it is one of the tentpole events on the NFL calendar and has been a way for the league to stay in the headlines in May after the draft.”" The two-minute video showed ingredients being put together to bake cupcakes, followed by cupcakes showing each team.
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