When Amrita Maharaj-Dube goes shopping with her daughter, the five-year-old is instantly drawn toward all things pink and sparkly.
Amrita Maharaj-Dube, second left, is shown with her family, daughter Annapoorna, husband Vishal Dube, and son Aadhavan in this undated handout image from their home in Elmira, Ontario. When shopping together, anything pink and sparkly becomes the instant desire of Amrita Maharaj-Dube's five-year-old daughter. But when unicorns and hearts make a design more expensive than one with dinosaurs or space ships, she draws a line.
“Pink tax was a term coined in the '70s to describe the difference in pricing between men's and women's products,” said Calgary-based Janine Rogan, a chartered professional accountant and author of the book, “The Pink Tax.” Maharaj-Dube says her daughter is often disappointed with her money-saving choices, so she's turned to a solution that works for her bank account and keeps her child happy: thrifting.
Maharaj-Dube's efforts to stretch a dollar on products targeted at her gender go beyond fulfilling her daughter's demands. Women often feel compelled to spend more on perfecting their physical appearance, but men don't typically face similar pressures. A man with greying hair is less likely to feel the need to dye it, for example.
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