OPINION: TikTok is already big, but could become even bigger in the future. This could spell big trouble for Meta CEO Mark Zuckerberg & Co.
TikTok is one of the fastest-growing social-media apps in the U.S. It’s even challenging Facebook, which has been dominant for more than a decade.
Frivolous content The majority of TikTok content is frivolous, even cringeworthy, but users don’t seem to mind. The app is almost the opposite of what you’re used to seeing on Instagram , with creators seemingly going out of their way to denounce Instagram’s aesthetics and originality. Sifting through the videos is quick and easy, and time flies by when you’re having mindless fun. It’s easy to understand why Gen Z loves TikTok. For some, however, this goes beyond simply liking the app — it can become an addiction.
Bored Gen Z Finally, let’s not forget lockdowns and restrictions that have exerted an enormous psychological toll on everyone, especially younger generations. TikTok provides its socially starved users an alternative way to stay connected, hang out and share experiences. TikTok’s twin Speaking of China, there’s an interesting piece to the TikTok puzzle there. Before TikTok, there was Douyin, an original version of the app that currently runs in China. Chinese residents cannot download TikTok, and there is no Douyin in international users’ app store directory.
The platform thrives on the psychology of impulse buys where a purchase is just a tap away. These products are promoted by Chinese influencers, key opinion leaders that Douyin users know and respect.
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