An example of a digital pile-on from the fall of 2021: TikToker surprises boyfriend, gets 51 million views in two weeks and inadvertently begins #couchguy phenomenon.
From Reddit to TikTok, a look at how the design of online spaces shapes how we behave, interact and learn from one another.Posted: Mar 04, 2022 4:21 PM EST | Last Updated: March 4, 2022
While sites like this can provide the kind of fellowship we get in face-to-face groups, it's not all positive. Harmful conspiracies and witch hunts have also become commonplace on TikTok. In recent months, a trans woman was wrongfully accused by viewers of being a serial killer after she posted a video of herself on the app dancing in her basement to Shania Twain.
Fiesler, who researches technology ethics and online communities, said the case of 'West Elm Caleb' demonstrates how seemingly well-meaning attempts at accountability can escalate beyond imagination and how the internet scales punishment. "One of the issues with someone becoming a symbol is that then it's no longer about that person's individual actions. It's about everyone who has ever done this, and the fact that they have not been punished," said Fiesler.Should You Believe Wikipedia? Online Communities and the Construction of Knowledge
She said online communities are no different. "As designers of online sites, we pick features and use them to try and create a mood, maybe you want it to be more like a pub, or maybe you want it to be more like an elegant soirée. You pick features that help people to learn how to behave."One of the problems facing TikTok is its content moderation system, which Fiesler described as opaque, when it comes to what is and isn't taken down.
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