Why young workers are posting their before-and-after work routines on Tiktok — and why thousands are watching
"The look of being productive and being in corporate America — that intrigues people," she said."A lot of people have DM'd me and said that my videos have given them the motivation to get up and go to a workout class before work, find more productivity in their life, and make more time for the things that they want to make time for," she said. This space in the creator economy has a unique ability to influence viewers, the creators told me.
For instance, Cameron Barbour, a 24-year-old corporate social media specialist, said watching other productivity content inspired him to create his own. "I definitely used to just go home and sit on the couch watching TV," he said. But"the more that I started just watching everybody's content, it did motivate me to do more stuff."That's why despite having fewer than 3,000 followers, Barbour has already started landing brand partnerships — including being gifted items to promote on his page and landing an upcoming long-term partnership to create branded content — with cleaning and air purification companies.
"People are always saying that I've influenced them to buy certain products that I bring out of my Trader Joe's bag," said Barbour, who's videos often include clips of him grocery shopping after work. Boateng also makes money through brand partnerships and said he quickly realized how powerful this niche is for influencer marketing.
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