Tennis great Roger Federer met On’s founders in 2019 and took them out for dinner. Today he praises the shoe brand for how it ‘adapted’ to the pandemic.
The first version of the first On shoe was so ugly the founders called it ‘Frankenstein,’ says David Allemann, one of said three founders of Swiss running brand On over video conference on Wednesday, hours after the company’s initial public offering in New York.
The ugly shoe that felt great to wear gave the three friends an opportunity to improve upon the running shoe offerings from Nike, Adidas, Puma and New Balance, and build a business. The three men cofounded On Holding AG in Zurich in January 2010 and quickly won over a core customer base of joggers happy to pay around $180 a pair for superior running shoes.
For Federer, developing tennis shoe technology was a great way to spend his pandemic lockdown. He tells, “It’s incredible that this wonderful company is headquartered so close to where I live. Because the pandemic forced me to be home so much for the last 18 months, I have had the opportunity to work with them much more than in normal times.”
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