Vintage shopping in Los Angeles? LA Vintage Map has you covered, with 220 businesses and tailored recs.
. It helps people to discover new stores they haven’t visited yet and also encourages them to explore new neighborhoods,” Jokinen told WWD. “After having a look at our maps, many people comment: ‘I had no clue there are so many stores in L.A. and New York City.’” Her hope is that the map will bring a surplus of visitors, shoppers and followers to the featured stores.
Hot on the vintage scene are businesses like Archive Atelier, Chelsea Von Mach, Ciao Cherub, Wilder, Western Gifts, ReDress and The Gorky L.A. Each has its niche, Jokinen said, with Western Gifts, for one, dealing rare workwear pieces sourced all over Europe and the U.S., while ReDress is the “first rent-the-rack store for individual sellers” in her words.
Wilder specializes in archival denim, Archive Atelier is like a mini antique atelier, Chelsea Von Mach is the editorialized brainchild of a former stylist, The Gorky L.A. is for the artsy minimalist and Ciao Cherub appeals to Instagram-inspired fashion devotees .Many of the spots were handpicked for launch by tastemakers like Ari Seth Cohen, founder of Advanced Style and L.A.-based stylist Sissy Chacon. Both wrote blurbs in devotion to their favorites shops.
Jokinen said reactions to the map are already positive, with owners especially proud of the placement at no cost to them. LA Vintage Map is believed to work similarly to Gem’s business model, which is based on affiliate marketing programs. Today, Gem clocks about 460,000 monthly users for its search features.