Anna Skaya, CEO and founder of Basepaws, is pioneering feline genetics while helping cat lovers better care for their pets by providing breed, DNA and dental health reports.
While presenting at her last conference on behalf of Bazaarvoice, an investor approached her, asking if she would be interested in a position on a four-person team to build out the idea of City Deal. She put her master’s on hold, and within a week, she met the others on the team. In 18-months, Groupon started the process to acquire the company. She then became CEO of Russia Groupon.
Skaya then went on to launch two more companies, VisualDNA and breakupbuddy. “My claim to fame is that I can sell things online,” she smiles. “I can get people to look at ads. ... By the time I was done with breakupbuddy, I was done with advertising. I was tired of chasing you around the web trying to sell you things. You could say that I had a little bit of an identity crisis of whether or not it was all worth it. I wanted to do something that was meaningful.
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