Lin Sok of Lin Sok Services Financiers in Montreal gave up a career in financial services before returning a few years later
Lin Sok, financial advisor and owner of Lin Sok Services Financiers Inc. in Montreal, says advisors should find the type of work that best suits them. 'Explore your options because there isn’t only one way to build a career in financial services.'In the Behind the Advice series, Globe Advisor asks advisors about their relationship with money from a young age, lessons learned over the years and how their experiences influence the advice they give to clients.
My father was a professor in Cambodia. When we came to Canada, his credentials weren’t recognized so he started his own television and electronics repair business. My mother worked at a commercial dry cleaner for a while. We didn’t talk about money growing up. Despite what I do for a living today, I still can’t talk to my parents about money.My father told me never to ask for money because we had none. He told me to study, finish school and get a good job.
I stayed in the field for five years until just before the 2008 global financial crisis. My career caused a rift in my marriage and I was given an ultimatum: my marriage or my career, so I dropped my career. A year later, my husband and I separated and our divorce was finalized in 2011. I became a single mother with four kids between the ages of 2 and 10. I started bartending and waitressing to earn money, with no intention of returning to the financial services field.
A few years later, I met my current husband, a teacher, who convinced me to return to the industry. I had to go back and redo all the courses required, write the exams and reapply for my licences. I’ve been an independent advisor for about 10 years now. My business really grew during the pandemic, largely because I worked on building an online presence – and I enjoyed it. I also started Women & Money Montreal, an online community that promotes financial literacy.
Also, our industry hasn’t evolved with the times, especially in Canada. We need to be where our clients are. We talk about the “great wealth transfer” but, as a whole, we’re not in front of the recipients of this wealth.It’s a tough industry. There’s a lot of competition. Find a way to set yourself apart from other advisors. A good mentor can help. And don’t be afraid to get on social media to show clients and potential clients what you’re about.
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