This family-run skydiving business used to skydive into local football games to connect with thrill seekers. Now they leverage digital marketing on streaming TV.
"This is my father's brainchild, hes an amazing businessman," says Eric Boyd, owner and a pilot at Skydive Spaceland. "My grandfather was kind of on the pioneering side of sports skydiving, so that brought my father into skydiving," he adds.
"This isnt something you do once, this has obviously become a lifestyle for all of us," says Christy West, director of marketing and communications for Skydive Spaceland. "Ive never thought I would be working skydiving, certainly not for 10 years," she adds. Wanting to keep up with technology, they decided to advertise on streaming TV, using Hulu Ad Manager. "Skydiving is such a strong visual sport," says West. "And what we wanted to do is a multi-pronged approach with Hulu Ad Manager, trying to get people in their homes," she adds.
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