Influencers are leveraging their platforms to do some good amid the ongoing crisis.
Over the last few months influential figures, major brands and celebrities have joined the fight in combating the coronavirus pandemic by raising funds and donating much-needed supplies to frontline workers.
The duo came together after Urbano shared an Instagram post about his mother, who works as a nurse at a New Jersey hospital experiencing a shortage of face masks. Goh and Urbano launched a GoFundMe page on April 1 with their own funds for the Mask Fund initiative to purchase a large order of face masks from the supplier in China. They set up Facebook and Instagram pages and enlisted their fellow influencer friends to spread the word on social media.
“We all came together and decided to do this because we didn’t want to be all these separate fund-raisers hiking up the prices of the protective equipment versus just coming together and putting in these massive orders,” Goh said. The Mask Fund is just one of several influencer-led relief efforts that have launched in response to the COVID-19 pandemic. Chiara Ferragni was one of the first to use her platform to raise funds amid the crisis by launching a GoFundMe page benefiting Milan’s San Raffaele hospital in early March, which has since generated nearly 4.5 million euros in donations.
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