League seeks to boost fees by luring streamers, from Amazon to Apple, and offering games in local markets
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https://www.wsj.com/business/media/how-the-nba-plans-to-remake-its-tv-deals-and-score-billions-for-its-stars-32678182 The NBA wants to secure a big increase in media-rights fees but its largest TV partners aren’t looking to pony up big spending increases.The stars of the National Basketball Association are taking to the court as a new season begins next week. Behind the scenes, the league has started talks to secure the billions of dollars in media-rights fees that will help pay their huge salaries.
As the NBA enters its first media negotiations in a decade, its biggest partners, Disney’s ESPN and Warner Bros. Discovery’s TNT—which together pay about $2.6 billion a year— aren’t looking to pony up This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
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