Twenty-five years of the iMac.
disks, your computer had a floppy drive, too. In the era before USB thumb drives, sharing data with other people generally meant copying it onto a diskette.But Apple reasoned that most people were consumers, not creators. The computer could boot from its internal tray-loaded CD-ROM drive in a pinch, and that drive could install third-party software and play games and other entertainment titles.
After Windows became dominant, the Mac’s greatest liability was simply its incompatibility. One of the reasons to get a computer at home during this era was to run the same programs you ran at school or work. And while many schools had Macs, few businesses did outside of the design and publishing industries. While Apple had built up a community of customers who felt the product was superior to the competition, most people just opted for the default, and that was Windows.
So, if you were a family looking to get on the internet, why wouldn’t you buy an iMac? It worked with the internet, would look great on a desk or table, and was easy to get up and running. And sure, if you wanted to run Microsoft Office, they made that for Mac OS 8, too.Upon its release, the iMac became so well known that it may have even eclipsed the Apple brand for a little while. It was at least a strong enough signifier that Apple began using it on other products.
The iMac set Apple up to make its most successful products, and gave them the framework for their names.Those products are still with us and bear so much brand recognition that it’s unlikely Apple will ever change their names. But throughout the rest of Apple’s product line, Apple has spent the last decade de-emphasizing the prefix.
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