Despite numerous sponsors pulling out, community leaders in Halifax and Moncton, N.B., expect to generate economic benefits from the world junior men's hockey championship next month.
The Halifax/Moncton event is back to its usual time from Boxing Day to early January, a holiday tradition for many hockey fans.
"They should still find a way to be profitable, but instead of being very profitable, it's just going to be modestly profitable," he said. "Better than Edmonton, but maybe not what we're used to seeing from this type of event." Concordia University economics professor Moshe Lander says there are some financial and public relations risks with hosting an event in the middle of a scandal, but he believes the local communities will ultimately be OK.
Lander said TSN may try to renegotiate its rights deal with Hockey Canada. As a result, the IIHF may get less compensation from Hockey Canada for hosting the event. As well, any profits from the men's hockey equipment purchase program will go toward the women's and para-hockey teams and underrepresented communities, she said.
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