The FAST streaming experience is good, but it could rev up with industrywide modification of ads, measurement and channel guides
Still, there are several areas where FAST can improve both the consumer and supplier experience.
The second ad issue concerns the breaks themselves. FAST is often viewed in a CTV environment, which is primed for innovations in how ads are shown, yet the majority of ads are still traditional video only. Another realm that could be improved is the electronic program guide many rely on to list their channels. While traditional cable has a stable EPG where the lineup doesn’t shift frequently, some FAST services have taken the opposite view and pinball channels around furiously in a situation that can’t be helpful for anyone channel surfing to find their favorites.
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