Photo illustration featuring Taylor Swift, left, and Kamala Harris.
Taylor Swift's massive popularity, and the intensive fandom she inspires, is about to make her perhaps the ultimate case study as to whether a celebrity can impact a U.S. presidential election.Taylor Swift, left, praised Kamala Harris's calm leadership style in endorsing the Democratic nominee for president for the second consecutive time. Taylor Swift is nobody's idea of an opening act, and she followed Kamala Harris's first U.S.
The impact of celebrity endorsements on voting results is difficult to isolate from other factors, and the research that exists largely predates an era where social media and influencers help drive narratives and news coverage.
"Celebrity endorsements don't tend to move the needle of public opinion as much as people think or as much as people want, but Taylor Swift is not an ordinary celebrity," says Donovan. At the risk of pointing out the obvious, this election does not feature two 70-something men as in 2020, but a very known quantity in Trump against the first nominated woman of colour. Eligible women voters have reliably turned out to vote at a rate three to four percentage points higher than men in presidential elections the past 20 years, even without a Swift endorsement and theSwift's effect on the youngest of voters will also likely be studied by future researchers.
There already existed a "Swifties for Kamala" website and social media accounts providing information for voters, and Hinck said she expects "fans will take the official endorsement and run with it."actor Misha Collins's endorsement of Biden in 2020, which came during the primaries when the veteran politician was struggling.
Polarization, in addition to strongly held opinions for or against Trump forged over his three presidential runs, mean that the percentage of undecided voters in 2024 has been estimated as being in the single digits. Mobilizing voters, be they new or dormant ones, is expected to be critical.
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