Event-driven shopping, from Swifties to FIFA, reshaping region’s retail landscape.
With urban retail foot-traffic lagging and suburban vacancies trailing their big-city counterparts, Metro Vancouver stakeholders are betting on “retailtainment” and event-driven shopping by the likes of Swifties to keep tills ringing.
“We’re definitely still seeing a lot of searches out there, especially for spaces that are at least mostly ready for a tenant to come in and fixture,” she said. “People are looking for experiences,” Thompson said “There’s all of this stuff that helps create a more robust, vibrant environment around shopping, and retailers and planners for areas are trying to bring in more of this type of entertainment so that it makes for a better community as a whole.”
“It has to do with the new supply of retail options, and that’s restricted by new master-planned communities and mixed-use buildings, but it’s also a fundamental shift that started to happen before the pandemic started but was definitely accelerated during the pandemic, when people started to work from home more, so they started doing more of their shopping closer to home,” she said.
Next month’s Invictus Games and 2026’s FIFA World Cup matches could also boost the region’s retail sector, the Colliers report said.
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