How Stanley, the thermos for tough guys, became the TikTok obsession of millennial women.
, a blog that recommends fashion and beauty products, with the hopes of drawing a new, decidedly more female audience.the Quencher’s popularity had tapered, so much so that the brand had stopped restocking it altogether. The Buy Guide’s founders made the case to Stanley leadership for the Quencher’s potential success in the Instagram influencer space, where words of recommendation would easily convert to dollars.
“You combine [functionality] with color that they can match with their clothes, their nails,” Reeves says. “I’ve seen them match their kids, their cars.” So was born the Stanley Quencher as internet darling. It fits seamlessly into a car’s cup holder; it carries 40 fluid ounces of liquid for the hydration-obsessed, and it keeps that liquid ice-cold with insulated walls. No finicky cap to unscrew—have a sippable straw instead. Its sturdy handle makes it all the more transportable. And by partnering with companies like
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