Hormel, the conglomerate behind Skippy and Jennie-O turkey, says it can't make Spam fast enough and is increasing production capacity to meet a record amount of demand for the 85-year-old canned block of meat.
Cans of "Spam" luncheon meat are displayed at a market in Naha on the southern Japanese island of Okinawa March 5, 2008.Hormel has sold a record amount of Spam for seven straight years, and 2022 is on pace for another such milestone. The conglomerate behind Skippy and Jennie-O turkey says it can't make Spam fast enough and is increasing production capacity.
Edgy and clever advertising campaigns also have helped Spam attract a broader customer range than the Baby Boomers who grew up eating it, sometimes reluctantly. They offered a $100 prize for the best name for the food. It needed to be short for display purposes and to fit on one-column newspaper advertisements. It also had to pronounceable in any language.
And then came the United States' entrance into World War II in 1941, the decisive moment in Spam's growth. For the citizens of conflict-wracked countries in the Pacific struggling with hunger and famine during the war and rebuilding years, however, Spam was a symbol of access to American goods and services. Sometimes, it was the only protein source available. After US troops left, Spam remained, becoming an ingredient in local dishes.
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