How Spam became cool again
The 85-year-old canned block of meat has undergone a cultural reinvention. Hormel\n \n has sold a record amount of Spam for seven straight years, and 2022 is on pace for another such milestone. The conglomerate behind Skippy and Jennie-O turkey says it can’t make Spam fast enough and is increasing production capacity. Spam is a trending ingredient on TikTok and on the menu at fine-dining restaurants in coastal cities. In 2019, a limited-edition Spam pumpkin spice flavor sold out in minutes.
And then came the United States’ entrance into World War II in 1941, the decisive moment in Spam’s growth. At many Pacific outposts, which had little refrigeration or local sources of meat, American and Allied troops relied on the canned meat that could be stored away for months and eaten on the go. Hormel says more than 100 million pounds of Spam were shipped overseas to help feed the troops during the war.
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