The bizarre, pantless doll is helping young people navigate adulthood.
in November 2022 after going through a rough breakup. “I was having a tough time and needed something to distract myself that brought joy,” she says. “Immediately after starting my page, I felt so supported and loved by the Sonny Angel collectible community and, while not everyone knew about my breakup, those who did would send me sweet supporting letters alongside our trades.
Saito organized her first New York Sonny Angel meetup in December of 2022, and has since hosted a few more. “I love how the simple act of collecting Sonny Angels has brought this many people together,” she says. “What started as a meetup for 10 people, turned into 20, which transformed into 150, and our most recent meetup had around 1000 attendees.
Considering that Gen Z has grown up extremely online, thrust into navigating the digital and political landscape from an early age, the current desire to focus on something tangible and community-oriented is understandable. The fact that Sonny Angel dolls have an ethereal and wholesome quality has made the dolls the perfect medium to express this desire. It also signals a new era of collecting, where the focus remains on joy and community, as opposed to exclusivity or clout.
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