Long worn for function rather than fashion, today sneakers are an entire culture
Sneakers have come a long way from when they were first invented in 1860s England for the upper-class playing croquet and tennis.
“What was happening in New York was an intertwining of basketball, hip-hop, and [break dancing],” says Elizabeth Semmelhack, director and senior curator of the Air Jordan 1s were not your grandfather’s basketball shoes. Debuting in bold hues of white, black, and red, Air Jordans were a defiant taunt to the NBA guidelines that required footwear to be 51 percent white. Sensing a marketing opportunity, Nike paid the $5,000 fine players received each time he stepped on the court wearing the shoes. The bet paid off: As Jordan proved to be one of the greatest basketball players of all time, the sneaker’s popularity skyrocketed.
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